This podcast episode explores the importance of identifying growth levers for startups and provides insights and strategies for finding and prioritizing these levers. The guest speaker, Matt Lerner, shares his background and expertise in helping startups with their growth journeys. The episode discusses the four steps to identifying growth levers, emphasizes the significance of delivering value to customers, explores the concept of the North Star metric, delves into the challenges of creating viral videos and maintaining viewer engagement, and highlights the importance of focus and simplicity in business operations. The conversation also touches on the topics of team leadership, metrics and prioritization, customer research, and strategies for business growth. Overall, the episode provides valuable insights and practical advice for startups looking to identify and leverage their growth levers.