This podcast episode explores the challenges and pitfalls of creating and running a SAAS tool in the e-commerce and Amazon space. The speaker shares their own experience of investing $2 million in building a niche solution that ultimately failed to gain traction. They discuss the crowded market of existing SAAS tools and the overwhelming nature of these tools for sellers. The conversation also highlights the appeal of the SAAS business model, but emphasizes the need for clear direction and maximum ROI. The section concludes with the speaker highlighting the profitability of launching an agency compared to running a SAAS company, due to the challenges of competition and the need for significant investment.