This podcast episode explores the philosophy of founder-led marketing at 37signals, emphasizing the importance of authenticity, genuine belief, and storytelling in connecting with the audience. The founders, Jason Fried and David Heinemeier Hansson, discuss their experiences with traditional advertising methods and their dissatisfaction with advertising on the Internet, particularly the tracking and profiling of users. They also share their conflicting feelings towards social media platforms like Twitter and LinkedIn, highlighting the addictive nature, negative experiences, and the need for balance and authenticity in engagements. The episode delves into the complexities and trade-offs associated with algorithmic sorting on online platforms and raises questions about the impact of the internet on behavior and the possibility of someone else running the company.
