SaaStr 710: Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck and SaaStr CEO and Founder Jason Lemkin | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This podcast episode delves into the strategic balance between product-led growth (PLG) and enterprise sales, exploring marketing challenges, cost-effectiveness, investor influence, key software business metrics, the current state of AI in sales, AI's potential in revolutionizing sales and marketing processes, and the introduction of Signal to Action, an AI-powered co-pilot product.
Takeaways
• PLG is cost-effective in reaching SMBs and provides an organic way to bring in new customers.
• VC/PE firms' push for profitability leads to downsizing and customer churn in tech companies, indicating a trend that may persist into Q1 2024.
• Utilization and engagement metrics are crucial for assessing a software business's health.
• AI in sales and marketing offers the capacity to automate tasks, personalize customer experiences, and enhance communication strategies.
• Signal to Action, an AI-based co-pilot tool, helps sales teams identify and engage with relevant companies while adapting to changing employee tech savviness.
