This podcast episode explores the success story of Coupang, the leading e-commerce player in South Korea often referred to as the Amazon of the country. The episode discusses how Coupang transitioned from a Groupon-like model to a sustainable long-term strategy, focusing on building a full logistics stack and offering a 100x experience for consumers. Coupang's emphasis on reliability, consistency, and trust, along with their ownership of logistics and first-party inventory, played a significant role in their market dominance. The podcast also highlights the cultural preferences and unique consumer behavior in South Korea that contributed to Coupang's success. Despite competition and challenges, Coupang continues to optimize its business around consumer preferences, aiming to be the go-to platform for quick and essential purchases.
