Amazon PPC Strategies: Why You Shouldn't Negate Good Keywords

This podcast episode explores the importance of personal experience in managing PPC marketing campaigns. The speaker discusses their PPC marketing strategy, specifically focusing on auto campaigns and the effectiveness of using them for keyword discovery. They emphasize the success of leaving a good keyword working on a campaign instead of creating a new exact match campaign. Additionally, the speaker highlights the need to adapt marketing strategies based on platform changes and the importance of managing broad match in auto campaigns. The section also provides tips for optimizing PPC campaigns by reviewing search terms and making informed decisions on negative exact match keywords.