This podcast episode explores the ongoing tensions between publishing houses and e-commerce platforms in China. The episode discusses how 60 influential publishing houses are boycotting the upcoming shopping festival due to the platforms' demand for highly discounted prices on books. The relationship between publishing houses and online platforms has shifted from cooperation to disagreement, with publishing houses arguing that these low-price wars significantly impact their income and profit margins. The episode also highlights the challenges faced by publishing houses in the digital age, including competition from video streaming platforms and the shift in consumer behavior towards online platforms. Amidst these challenges, the episode emphasizes the importance of publishing houses adapting to the changing market and identifying their target users to ensure their continued success.
