Simple Marketing for Smart People ft. Billy Broas

This podcast episode explores the challenges faced by individuals with subject matter expertise but lacking marketing skills. The speakers introduce their new book, "Simple Marketing for Smart People," which offers guidance and strategies for non-marketers to effectively promote and sell their expertise. They emphasize the importance of ethical marketing, treating customers intelligently, and the power of words in increasing sales. The speakers discuss the stages of the customer journey, the significance of distilling complex concepts, and the role of beliefs and myths in shaping customer perspectives. They also highlight the importance of presenting convincing arguments backed by proof in marketing. Ultimately, the speakers advocate for an educational and academic approach to marketing, encouraging listeners to pick up their book for valuable insights.