What happens when your product has succeeded and you're finally ready to explore those adjacencies? Find out how to take your startup to the next level.

In this episode, Tim Doyle, founder of brand engine Eucalyptus (and subsidiary healthcare brands Pilot, Kin, Software, Normal, and Juniper), joins Chris and Yaniv to discuss the process of expanding your business into new products, markets, and demographics.

Topics include:

It's Business Time: Know when your business is ready to expand.
Growing On Purpose: Navigate adjacent opportunities while maintaining a clear brand identity.
Built-in Benefits: Understanding the importance of leveraging your existing infrastructure.
Pitfall Prevention: Avoid common traps like overestimating your existing capability and underestimating the complexity of managing multiple products.

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Key links

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Learn more about Chris and Yaniv

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Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits

Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠

Getting Lightning to Strike Twice – Tim Doyle on Building Your Startup’s Second Product (Edu)

The Startup Podcast