Ethara: Digital Twins

This podcast episode features an interview with Baraa Khamis, Chief of Digital and Technology Officer at Ethara, discussing the potential merger of immersive digital experiences with physical events. Khamis emphasizes the importance of creating engaging experiences and explores how technology can enhance the overall event experience. The episode also highlights the growth of the UAE's tech ecosystem and its ability to attract global names to the region. It further discusses the development of innovative entertainment events in Abu Dhabi and the transformation of the city's economy through diversification and the focus on entertainment and culture. The use of technology to support the industry and company, including the role of social media and data analysis, is also addressed. The importance of cybersecurity in the tech sector and the potential of virtual events and concerts are further highlighted.