This podcast episode explores the advantages of affiliate marketing for Amazon sellers, particularly during Prime Days. It discusses the strategies for driving sales and optimizing coupon deals, increasing sales before Prime Day, and the impact of affiliate programs on sales spikes and seizing opportunities. The significance of having an affiliate program for Shopify stores is also highlighted. The episode emphasizes the importance of multiple touch points, personalized communication, and building relationships with influencers and affiliates. It discusses the ease of setting up and launching an affiliate program using Levanta and the role of user-generated content creators and influencers in driving revenue. It also explores the challenges and tips for working with influencers and the importance of price in online marketing.
