This podcast episode discusses Shopify's recent updates and branding strategies, focusing on the company's doubling down on branding and the success of the Shop app. It also explores Shopify's integration of Shopify Plus with the main Shopify platform, their strategy of using specific tools like ShopPay to attract brands, and the significant growth of the shop app. The episode highlights the challenges faced by Walmart and other retail players when venturing into healthcare, including the closure of Walmart Health Centers. It also examines the struggles and potential losses associated with launching healthcare services. Lastly, the episode discusses the challenges faced by health clinics and the lawsuit against Poppi, emphasizing the importance of rethinking branding and storytelling strategies to avoid legal issues.