Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF | DTC Podcast

This podcast episode explores the strategies and opportunities for advertisers on Meta (formerly Facebook) advertising during the 2024 US political ad spending season. It highlights the importance of creativity, efficient campaigns, and leveraging product drops strategically to drive growth. The conversation also discusses the impact of contests, building processes within the algorithm, Q4 planning, and the benefits of obtaining first-party data. The episode concludes with a mention of Mark Zuckerberg's rebranding efforts and a gratitude towards the listeners.

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Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF

DTC Podcast

Rising CPMs and Strategies to Stay Creative during Election Year Advertising

Political Ad Spending and Product Drops: Strategies and Challenges

The Power of Brand Drops and Advantage Plus in Driving Growth

The Impact of Contests and Product Drops on Engagement and Cost

The Advantage of Building a Process Around Buying in the Algorithm

Planning for Q4 and Boosting Productivity and Engagement on Meta

Performance Build-up, Rebranding, and Opportunities in the Landscape

Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF

DTC Podcast

00:00Rising CPMs and Strategies to Stay Creative during Election Year Advertising

Rising CPMs and Strategies to Stay Creative during Election Year Advertising

03:19Political Ad Spending and Product Drops: Strategies and Challenges

Political Ad Spending and Product Drops: Strategies and Challenges

05:47The Power of Brand Drops and Advantage Plus in Driving Growth

The Power of Brand Drops and Advantage Plus in Driving Growth

09:03The Impact of Contests and Product Drops on Engagement and Cost

The Impact of Contests and Product Drops on Engagement and Cost

13:21The Advantage of Building a Process Around Buying in the Algorithm

The Advantage of Building a Process Around Buying in the Algorithm

16:56Planning for Q4 and Boosting Productivity and Engagement on Meta

Planning for Q4 and Boosting Productivity and Engagement on Meta

19:33Performance Build-up, Rebranding, and Opportunities in the Landscape

Performance Build-up, Rebranding, and Opportunities in the Landscape