This podcast episode explores the significance of forecasting and approximating campaign outcomes before launching an Amazon PPC campaign. The hosts discuss the importance of visualizing different numbers and outcomes, keyword planning for advertising budgets, the process of setting up pre-approximations, options for keyword research, predicting the average cost per click (CPC), analyzing different scenarios, and the importance of conversion rate and click-through rate. They also discuss the utility of a forecasting tool in Amazon PPC campaigns. By understanding the principles of forecasting, marketers can better navigate the dynamic landscape of Amazon advertising.
