19 Dec 2023
50m

Beanie Babies: Reigning Toy Craze Champion

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"Beanie Babies", a captivating phenomenon of the 1990s, reached an astounding height when over half of Americans owned one. Ty Warner's ingenious marketing tactics, including scarcity, exclusivity, and online presence, fueled their popularity, transforming them into a widely sought-after collectible. However, the rapid rise led to the infamous "Beanie Mania" bubble, which eventually burst, leading to significant financial losses for many during its decline.
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