#022 SEO nightmares and lifetime deals with Michael Koper

This podcast episode features Michael Koper, an indie hacker who shares his entrepreneurial journey with Nusii, a proposal software designed for creatives. He discusses the pivotal moments in its development, the importance of timing in early success, the challenges of finding product-market fit, and his transition to solo ownership after a co-founder buyout. The conversation also delves into coping with growth plateaus, the complexities of managing lifetime deal customers from AppSumo, and the value of maintaining a balanced lifestyle. Michael emphasizes the significance of hobbies and avoiding lifestyle creep to ensure a robust work-life balance, ultimately reflecting on lessons learned and offering advice for aspiring indie hackers.