Easing Patient Pain Points Between Healthcare and Insurance Workflows - with Tom Hayes and Gareth Dabbs of IQVIA

This podcast episode explores the importance of trust in the healthcare industry and the application of generative AI in building trust and improving patient outcomes. It discusses the development of collaborative relationships between healthcare providers and patients, optimizing omnichannel marketing for compliance, and the role of channels and marketing in engaging healthcare providers. The use of generative AI in healthcare is highlighted, including its potential to verify information and address medical errors. The section emphasizes the significance of using properly groomed and aggregated data coupled with domain expertise to generate accurate insights and the need for trust in the adoption of technological solutions in healthcare.