"One video made by anyone can change the world."
- Misha Tenenbaum

Whether you are a seasoned editor, an aspiring editor, or if you're simply a creative professional who tells stories, you can always benefit from improving your visual storytelling skills. The craft of storytelling gives you the power of persuasion, the ability to affect change, and the opportunity to express yourself in a unique way. By far the most persuasive and engaging way to tell your story online (and sell a product - or yourself) is with video.

Until now, learning the language of visual storytelling has largely been limited to online tutorials that focus on the technology and how to push the right buttons. Even film school editing classes often focus more on the technical aspects of the process and less on the principles of storytelling. But the brand new browser-based NLE EditMentor revolutionizes the way we are going to learn how to edit and be better visual storytellers by not only focusing on teaching you how to edit but more importantly on why you should make the choices you do as an editor.

In today's conversation, founder and CEO of both EditStock and EditMentor Misha Tenenbaum and I take a deep dive into the nuts and bolts of EditorMentor as well as the habits and practices that enable editors and content creators to create more compelling visual stories. We discuss the value of having a great teacher and the psychology behind the teaching methods he chose when making EditMentor. Beyond the tech we also discuss the deeper theory and practices of editing, how to approach dailies & script analysis, and so much more.

No matter if you’re brand new to the craft of editing or you have years of experience but you’re looking to improve your skills even further, EditMentor is a groundbreaking new tool I highly recommend everyone try out by signing up for this free tutorial lesson.

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Here's What You'll Learn:

Why Misha started Edit Stock and what he learned from starting his own business.
The entrepreneur mindset and what type of personality it's best suited for.
Edit Mentor is the education system for content creators.
KEY TAKEAWAY: The value out of learning to visually tell a story is self expression.
Editors are painters who use emotion as their paint.
What Edit Mentor is and what makes it different from other editing tutorials.
The difference between being an efficient editor and an effective editor.
Why dailies analysis is a critical skill that is not taught in most programs.
Edit Mentor will teach you the language of film.
KEY TAKEAWAY: Media literacy is for everybody.
The nuts and bolts of what you get from Edit Mentor.
Defining what a story is.
How seasoned editors can learn from Edit Mentor and what value they get from the lessons.
The difference between being a sculptor and a builder in regards to editing.
Habits and processes for making decisions in the editing process.
The psychology behind the education method of Edit Mentor.
Edit Mentor always gives reasons behind the answers in their challenges so you understand the logic behind the theory.
What's coming in the future for Edit Mentor and the integration with Edit Stock.
How to get started on Edit Mentor.

Useful Resources Mentioned:

VHS - Wikipedia

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Guest Bio:

misha-tenenbaum-bio

Before founding EditStock and EditMentor, Misha Tenenbaum was a film and television editor. He edited shows for the Speed Channel, Food Network, and indie films. He joined the Editor's Guild in 2011 and worked as an Assistant Editor on shows like American Horror Story, JOBS, the biopic about Steve Jobs starring Ashton Kutcher, the Fox show Wayward Pines, and Quarry for Cinemax.

Show Credits:

This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.

The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

Ep158: Leveling Up Your Ability to Tell More Engaging Stories using EditMentor | with Misha Tenenbaum

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