This podcast episode delves into the captivating realm of color psychology, exploring the interconnections between color and emotion, cognition, and culture. Research findings reveal the existence of universal color-emotion associations across cultures, yet cultural and societal influences play a role in shaping these associations. The podcast discusses color blindness and its impact on color-emotion associations, gender differences in color perception, and the fascinating relationship between colors, personality, and gender. Additionally, the episode examines the use of colors in art, the experiences of blind individuals, and the cultural significance of color.