Unveiling our mascot's new name and merch!

This podcast episode explores the significance and business behind merchandise, using the example of the Indicator podcast and the rock band KISS. It discusses how concert merchandise has evolved into a booming industry, generating billions of dollars in sales worldwide. The hosts highlight the value of merchandise in creating a sense of community, generating revenue, and communicating an artist or brand's identity. The podcast also emphasizes the importance of merchandise in supporting independent journalism and announces a variety of exclusive merchandise items available for purchase. In addition, it mentions other ways to support the podcast, such as listener donations and Planet Money Plus subscriptions.