How 22,000 were persuaded to clean sewage

This podcast episode explores the impact of complex language and the importance of simplifying written content to improve accessibility and engagement. It highlights the tendency for readers to overlook lengthy and complex terms and conditions, and suggests that messages can be made easier to read by using shorter words, familiar vocabulary, and shorter sentences. The episode also emphasizes the need to consider the reader's perspective, use formatting to draw attention, and match the mode of communication with the desired behavior. Ultimately, the episode underscores the significance of adopting simple language, appealing to reader values, and using relevant messengers to effectively communicate messages.