What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predicts report is a blend of art and science that analyzes the billions of searches made on the platform and gives brands a head start on the hottest trends across a wide range of categories like fashion, home, travel and more. Pollack also shares the trends that were brought to life in the first-ever Pinterest Predicts Shop, an immersive pop-up shop in NYC.

(17:05) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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The 2024 "Not-Yet-Trending" Trend Report by Pinterest

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