We’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses.

So, what exactly goes into a For Your Consideration (FYC) campaign?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers awards season year-round.

Rosen has previously worked in editorial at Vanity Fair, TV Guide, Entertainment Weekly and HuffPost. In a fun and informative chat, Rosen shares the rules and regulations of a FYC campaign, his take on the most memorable marketing efforts (and non-marketing efforts) in years’ past and why he thinks the team behind the Killers of the Flower Moon FYC Campaign is putting the right talent in the FYC spotlight (hint: it’s not Leonardo Dicaprio).

(30:56) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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The DL on FYC Campaigns

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