198. What Does It Mean to Be “Cool”?

This podcast episode explores the concept of coolness and how it is perceived in society. The speakers discuss the evolution of the definition of cool, the role of signaling in coolness, the power of brand association, and the transition from niche cool brands to mass cool brands. They also delve into the importance of authenticity and individuality in defining what is cool. Additionally, the conversation touches on cultural trends such as retro styles, wellness, mindfulness, and social activism. The episode concludes by emphasizing the coolness of purpose and inviting listeners to share their thoughts on what it means to be cool.