Talking Loyalty with ibotta's Chris Jensen

In this episode of "The CPG Guys," hosts interview Chris Jensen, the Chief Revenue Officer of ibotta, a performance marketing platform. The conversation dives into ibotta's recent IPO and its innovative pay-per-sale model, which helps brands enhance sales and connect with consumers in today's tough economic landscape. Jensen shares insights on ibotta's growth beyond the grocery sector into general merchandise, demonstrating the platform's capacity to provide brands with significant exposure, comparable to Super Bowl-level reach. The discussion also explores ibotta's strategies for driving incrementality, executing cross-category promotions, and fostering consumer loyalty, as well as its collaborations with retail media networks (RMNs). The episode wraps up with a look towards the future of value-driven marketing and ibotta's pivotal role in shaping it.