This podcast episode explores the popularity of dad shoes and the growing trend towards comfortable footwear, with a focus on the brand Hoka. Hoka has evolved from being running shoes to becoming a lifestyle brand, striking a balance between fashion and performance. The rise of athleisure and the shift towards casual wear during the pandemic have contributed to Hoka's success. The episode also discusses Nike's response to the popularity of Hoka and its strategy of scaling back classic shoes to focus on new performance-focused products. Additionally, the episode covers Amazon's continued efforts to enhance its Prime membership benefits, including the addition of a Grubhub subscription, and the competition between Amazon and Walmart in the subscription membership space.
