This podcast episode explores the strategy of pre-purchase upsells and the importance of having a solid foundation before implementing upsells. It discusses the anatomy of successful single SKU upsells and provides real-life examples of how upsells can boost average order value and conversion rates. The conversation also emphasizes the significance of choosing the right products, optimizing in-cart upsells, and utilizing metrics to evaluate the success of upsells. Additionally, the episode briefly touches upon the potential ban of TikTok but focuses primarily on business topics.