This podcast episode explores the entrepreneurial journey of Michael Lisovetsky, the founder of Juice, a successful digital marketing agency. The episode highlights the importance of taking risks and continuously learning, starting small and scaling up over time. It emphasizes the challenges and growth levers of agency entrepreneurship, including the significance of providing good service, finding the right talent, and relying on referrals. The episode also discusses the challenges of hiring and the importance of role-person fit. Strategies for growth and acquiring clients, as well as the importance of mindset and core values in entrepreneurship, are also explored. The episode concludes with insights into the high levels of stress and the difficulties inherent in running an agency business.
