Inside the Google algorithm

This podcast episode explores the leaked internal API documents from Google that reveal hidden truths about the search rankings and the impact on trust and the SEO community. The leaked documents expose the complexity of Google's search algorithms and raise questions about the accuracy of Google's information. The SEO community experiences an existential crisis as they discover that Google has been withholding information and gaslighting them. Additionally, the podcast discusses the challenges faced by publishers in their attempts to negotiate with Google and the potential power of publishers to counterbalance the dominance of platforms like Google and Facebook. Overall, the episode highlights the challenges of transparency, trust, and control in the digital landscape.