Ben & Jerry's: Ben Cohen And Jerry Greenfield

This podcast episode features an interview with Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's ice cream. The interview traces their journey from a small ice cream shop in Burlington, Vermont, to a nationally recognized brand, highlighting their unconventional business approach and social activism. The founders discuss their initial struggles, including poor portion control and financial difficulties, and their innovative marketing strategies, such as the "What's the Doughboy Afraid Of?" campaign against Pillsbury. A key takeaway is their emphasis on balancing profit with social responsibility, exemplified by their employee compensation policies and commitment to social causes. The episode concludes with reflections on their eventual sale of the company to Unilever and their ongoing commitment to social activism.