This podcast episode explores the origin, evolution, and enduring presence of the Guinness Book of World Records. Started by Sir Hugh Beaver after a missed bird hunting shot, the book quickly became a popular publication documenting extraordinary feats, selling millions of copies worldwide. The podcast discusses the founding of the book, its expansion and acquisition history, the criteria for qualifying records, the role of adjudicators, controversial revenue streams, and the organization's ability to adapt to the digital age. It also highlights some interesting record holders and their incredible achievements.