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The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding, and how young consumers are driving innovation in the space.

Timestamps:

00:55 Sara’s background and the Sproud story
03:30 2022 wins and Sproud’s European playbook
04:25 +30 country expansion and operation
07:30 Scaling a food brand in a wo

9. Sproud: Scaling a sustainable food brand among industry titans

Treyd Secrets: Supply, Sales and Scaling