In this episode of Lunch With Norm, Norm Farrar interviews Kevin King, founder of Billion Dollar Seller Summit, about marketing strategies, podcasting, and Amazon selling. They discuss their joint podcast, Marketing Misfits, which highlights unconventional marketing approaches, and Kevin shares insights into creating unique and differentiated products, using his gourmet bully sticks example. The conversation covers the importance of innovation and marketing in business, along with upcoming events like the Billion Dollar Seller Summit think tank and the Collective Mind Society train trip. Norm also promotes Colin Campbell's book, Start, Scale, Exit, Repeat, and conducts the Wheel of Kelsey giveaway.
