Đi cùng thương hiệu Walk and Talk: Xây dựng local brand hiệu quả từ văn hóa địa phương

This podcast episode explores the journey of Tran Nhat Quang and his brand La Viet Coffee, highlighting his passion for coffee and the importance of agriculture. It delves into the transformation of La Viet Coffee into making organic coffee and the value creation in the specialty coffee industry. The podcast also discusses the different coffee waves and the significance of Vietnamese coffee culture. It emphasizes the values that La Viet Coffee aims to convey and compares its sharing value with international brands like Starbucks. The importance of boutique stores and creating closeness with customers is discussed, along with the value of co-branding. The episode concludes with advice for starting a local brand and a message of unity and collaboration in the coffee industry.