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While I fully understand the reasoning behind feeling threatened by the rapid rise of AI in our society, I also believe that we can use this tool to our advantage and advance our careers by embracing it. And that’s exactly what my guest, Srinivas Rao, and I geek out on today. Srinivas is the host and founder of The Unmistakable Creative podcast where he has interviewed more than 1,300 people, from bank robbers to billionaires, including myself (I definitely fall somewhere in the middle of that spectrum).

In our conversation, Srinivas and I go deep into the rabbit hole of all things AI, discussing and demonstrating all of the work it is capable of. We examine the specific reasons AI couldn’t actually replace humans and more importantly, how we can use AI as leverage to further advance our careers. Srinivas believes that AI is the greatest equalizer since the industrial revolution and shares many of his own personal experiences utilizing it.

Whether you’re fully onboard with AI and excited to use this tool to further develop your career, or you’re fully against AI and afraid of the careers it could replace, I highly recommend listening to our conversation. Beyond learning more about AI in general, you’ll gain a clearer understanding of how you can make your craft irreplaceable - whether you use AI or not.

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Here's What You'll Learn:

The important difference between being creative and being “a creative”
Why Srinivas couldn’t get a job with an MBA and what he did about it
What Srinivas means when he uses the term “unmistakable creative”
The difference between using authenticity as strategy, versus just being authentic
What the “creativity technology gap” is and why it’s important
Why Srinivas considers AI to be the great equalizer of our time since the industrial revolution
Why AI is largely dependent on human skills (and why that’s good news)
How to actually use AI in your career in order to advance yourself
Why you should never be afraid of AI replacing you (no matter what the internet says)
How AI is the solution to many of our problems and why we need to stop viewing it as a threat

Useful Resources Mentioned:

Mosaic (web browser)

Netscape Navigator

Dial-up Internet

Middle Men movie

Scott Young's principles of accelerated learning

Nothing, Forever (AI generated Seinfeld parody)

Moore's Law

Mem

Unmistakable Insights

The Artificially Intelligent Creative

Build a Second Brain

Maximize Your Output

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Guest Bio:

srinivas-rao-bio Srinivas Rao

Srinivas Rao is the host and founder of the Unmistakable Creative podcast, where he has interviewed more than 1000 people ranging from bank robbers to billionaires. Guests have included Danielle Laporte, Glenn Beck, Tim Ferriss, Elle Luna, Seth Godin, and many insanely interesting people. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller and he was featured on the Netflix documentary, Indian Matchmaking.

He has a business degree from UC -Berkeley and an MBA from Pepperdine University. Before becoming an author and podcast host, Srini held sales and marketing positions at several software and market research companies, including Intuit and Nielsen. He is a keynote speaker on the topics of innovation, creativity, and productivity, delivering keynotes at events such as the International Live Events Association, the ASAE Great Ideas Conference, Podcast Movement, and the Experiential Marketing Summit. He's also the creator of Maximize Your Output with Mem, a course that teaches you how to use Mem to organize, store, and access information quickly and easily. Media outlets such as the New York Times, Forbes, and Inc. have featured his work, and organizations such as UPS, Citibank, and Lockheed have invited him to speak.

Show Credits:

This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.

The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

Ep221: How to Be an Irreplaceable Creative in the Emerging World of Artificial Intelligence | with Srinivas Rao

Optimize Yourself