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Today's guest is Jeff Bartsch who is a visionary storyteller and communication strategist at Story Greenlight. He has over 20 years of experience in the entertainment industry and online business. Jeff has also been a guest on my podcast before, talking about storytelling and making a living out of storytelling.

In our conversation today, we discuss the craft of storytelling from a strategic perspective. "Strategic" storytelling can change our human interactions in our daily lives. Storytelling is what really governs all human interactions whether you're starting a business, looking for a job, writing outreach emails, or even selling a product or service. We dissect what makes a story bad, and what makes it so powerful that it builds bonds between people. Jeff also shares candidly how understanding the psychology of storytelling revived his business from failure.

No doubt that my conversation with Jeff will unravel the strategies you can use to reinvent the way you interact with people, no matter where you are in your career.

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Here's What You'll Learn:

What creativity really means and why understanding it can change your own creativity
Why a comment Jeff got as a kid changed the way he thought about creativity
How understanding your technical skills can take your creativity to the next level
What does Jeff mean by the 'thing underneath the thing' in your story
The four elements of a story definition and how it governs all human interactions
The difference between tactical storytelling and strategic storytelling
How bonds are formed between the storyteller and the audience
How to construct your own story and apply it in your human interactions
Jeff's business that (almost) tanked and how understanding storytelling revived it

Useful Resources Mentioned:

The Art of Asking: How I Learned to Stop Worrying and Let People Help by Palmer, Amanda, Brown, Brené

A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller

Quote by Steve Jobs: “Creativity is just connecting things. When you ...”

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Peter McKinnon - YouTube

Story Greenlight

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Guest Bio:

jeff-bartsch-bio Jeff Bartsch

Jeff Bartsch is a visionary storyteller and communication strategist at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients including ABC, NBC, Universal, Disney, Apple, and many others. Jeff’s commentary has been featured in major publications including Time Magazine, USA Today, and the Associated Press. Through Story Greenlight, Jeff and his team empower business experts and leaders to tell their stories, serve more clients, and expand their impact in the world. He believes that the power of story is within reach of everyone, and that human connection is everything.

Show Credits:

This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.

The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

Ep246: Building a Career Beyond Your Job Title, Strategically Crafting Your Story, and Diversifying Your Career Portfolio | with Jeff Bartsch

The Zack Arnold Podcast