People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.

- Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).
- Why teaching your audience what they need to know to be ready to buy your digital product will make conversion so much easier.
- The importance of growing your email list with the *right* people for your digital product.
- How understanding your audience's hesitations and objections can offer valuable content ideas to share.

SHOW LINKS:
- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The 4 best types of content to post in the lead up to your digital product launch

Imperfect Action