This podcast episode explores the journey of two UK 8 Figure Sellers, Sim and Jack, as they share their experiences in building a successful Amazon selling business. They discuss the challenges they faced, such as outdated inventory systems and joining the Brand Accelerator Program, and the strategies they used to overcome these obstacles. The speakers also highlight the importance of community support, education, and understanding launching and PPC for success on Amazon. They touch on topics such as expanding into Europe, adapting to the changes brought by Brexit and the COVID-19 pandemic, and the role of resilience and quality design in building a strong brand presence. Overall, the episode provides valuable insights into the evolving landscape of Amazon selling and the lessons learned along the way.