This podcast episode explores the importance of channel partnerships in the cybersecurity industry, specifically targeting mid-market companies. The speaker highlights their company's journey to explosive growth by leveraging the channel and emphasizes the uniqueness of their product. They discuss the challenges of selling to mid-market companies and their approach of offering a modular cybersecurity platform. The importance of successful channel partnerships, measuring partners' performance, and building relationships with other SaaS companies are also discussed.
Sign in to continue reading, translating and more.
Continue