This podcast episode explores the rise and fall of Supreme, a streetwear brand that once dominated the fashion landscape. From its early days as a skate shop in New York City to its peak popularity in the 1990s, Supreme captivated skateboarders and fashion enthusiasts with its unique designs and collaborations. However, the brand's exclusivity and hype-driven marketing tactics ultimately contributed to its decline, as tastes shifted towards a broader range of styles and brands. Today, Supreme faces challenges in maintaining its relevance in a rapidly evolving fashion market.
