The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) | Lenny's Podcast: Product | Growth | Career

This podcast episode explores the concept of product-led growth (PLG) and its importance in the modern B2B software industry. It covers various aspects of PLG, including its benefits, challenges, common pitfalls, and key steps for successful implementation.

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The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Lenny's Podcast: Product | Growth | Career

Product-Led Growth: Unlocking Value and Success

Product-Led Growth: The Future of B2B Software

Pitfalls of Product-Led Growth: Entry Barrier, Commitment, and Expertise

Identifying Red Flags in Product-Led Growth Commitment

Understanding the Key Steps for Successful Product-Led Growth

Product-Led Growth: Two Conversion Paths for Success

Identifying Leverage Points for Product-Led Growth

Uncovering the Aha Moment: Key to Product Activation and Retention

Uncover Product Growth Opportunities through Activation and Conversion Audits

Optimizing Product-Led Growth: Prioritizing Activation, Conversion, and Acquisition

Retention: The Messy Middle of Product Growth

Unlocking Retention Success through Data-Driven Strategies

Essential Tools for Product-Led Growth Success

Establishing a Strong Foundation for Product Analytics

Building a PLG Team: From Tiger Team to Dedicated Squad

Building a Strong MVP, PLG Team: Roles and Strategies

Uncovering Growth Secrets: Interview Questions, Product Picks, and North Star Metric

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Lenny's Podcast: Product | Growth | Career

00:00Product-Led Growth: Unlocking Value and Success

Product-Led Growth: Unlocking Value and Success

05:01Product-Led Growth: The Future of B2B Software

Product-Led Growth: The Future of B2B Software

09:51Pitfalls of Product-Led Growth: Entry Barrier, Commitment, and Expertise

Pitfalls of Product-Led Growth: Entry Barrier, Commitment, and Expertise

14:27Identifying Red Flags in Product-Led Growth Commitment

Identifying Red Flags in Product-Led Growth Commitment

21:39Understanding the Key Steps for Successful Product-Led Growth

Understanding the Key Steps for Successful Product-Led Growth

28:04Product-Led Growth: Two Conversion Paths for Success

Product-Led Growth: Two Conversion Paths for Success

33:54Identifying Leverage Points for Product-Led Growth

Identifying Leverage Points for Product-Led Growth

38:27Uncovering the Aha Moment: Key to Product Activation and Retention

Uncovering the Aha Moment: Key to Product Activation and Retention

44:22Uncover Product Growth Opportunities through Activation and Conversion Audits

Uncover Product Growth Opportunities through Activation and Conversion Audits

50:07Optimizing Product-Led Growth: Prioritizing Activation, Conversion, and Acquisition

Optimizing Product-Led Growth: Prioritizing Activation, Conversion, and Acquisition

55:35Retention: The Messy Middle of Product Growth

Retention: The Messy Middle of Product Growth

1:00:34Unlocking Retention Success through Data-Driven Strategies

Unlocking Retention Success through Data-Driven Strategies

1:05:08Essential Tools for Product-Led Growth Success

Essential Tools for Product-Led Growth Success

1:10:26Establishing a Strong Foundation for Product Analytics

Establishing a Strong Foundation for Product Analytics

1:17:00Building a PLG Team: From Tiger Team to Dedicated Squad

Building a PLG Team: From Tiger Team to Dedicated Squad

1:23:15Building a Strong MVP, PLG Team: Roles and Strategies

Building a Strong MVP, PLG Team: Roles and Strategies

1:28:08Uncovering Growth Secrets: Interview Questions, Product Picks, and North Star Metric

Uncovering Growth Secrets: Interview Questions, Product Picks, and North Star Metric