The ultimate guide to product-led sales | Elena Verna

This podcast episode introduces product-led sales and explains how it differs from product-led growth, emphasizing the importance of collaboration between product and sales teams, and involving decision-makers in the end-user organization. It discusses the key considerations for transitioning from self-serve products to product-led sales and provides examples of successful companies like Miro and Figma. The episode also covers the concepts of product-qualified accounts, leads, and signals, along with essential elements for building a successful product-led sales system. Additionally, it explores the importance of data analysis and understanding user behavior to identify enterprise sales opportunities and monetization awareness to drive revenue growth. Lastly, the episode discusses pitfalls and best practices for startups investing in product-led sales and the potential impact of AI on the future of sales conversations.