How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more) | Lenny's Podcast: Product | Growth | Career | Podwise
A thought-provoking podcast episode that explores the importance of category design and thinking differently in the creative world of business. By creating new categories and designing solutions for problems that don't yet exist, entrepreneurs and innovators can achieve meaningful success and make a lasting impact.