Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:30 Adam’s PNW Energy

7:05 Defining the Summer Slump

10:45 Taking Back Control

13:20 Understanding Consumer Behavior

21:25 Ways To Pace Competition

26:53 Should I Increase My Budget?

28:50 Keeping Track of Budget

33:33 New To Brand Customers

🦡 Resources & Links

How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?

How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022

How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?

Much Ado About Budgets

What Consumer Behavior Says About You: Amazon Brand Analytics

Balancing Amazon PPC Optimization And Expansion

Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon

How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?

Making Sense Of New To Brand Metrics

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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How Can I Beat A Summer Amazon PPC Slump?

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