Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Introduction

1:15 First Meeting

2:38 How This Started

3:30 Podcast Pros

9:25 Last Zap You’ve Made?

12:20 A New Strategy

14:20 Defining Brand Tailored Promotions

17:15 How Much Should Go To Sponsored Display?

21:52 Does ChatGPT Hold Up?

27:43 Using Your Email List

32:20 Is Amazon Right For Your Product?

36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes

47:00 Wrapping Up

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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How Can I Best Use Brand Tailored Promotions?

The PPC Den: Amazon PPC Advertising Mastery