This podcast episode explores Google's perspective on AI-generated content and its impact on SEO. The speakers discuss the nuanced view of Google regarding the use of generative AI content and the potential challenges and potential of AI-generated content in SEO. They highlight the importance of adding a human touch and unique value when using generative AI. The discussion also covers the challenges of homogenous content in search engine optimization and the importance of providing net new information. Detectors and detection methodologies for distinguishing between AI-generated and human-generated content are also explored. The conversation concludes by discussing the potential impact of using generative AI content on websites and articles and previews the next episode's topic on the trustworthiness of reviews in a generative AI era.