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This isn't Henry Ward's first shot at entrepreneurship. In fact, the first company he founded failed. But Henry says the things he learned were pivotal for starting Carta, a multi-billion dollar company that's a darling of the venture world. CEO of Co-founder Henry Ward sits down with Tyler & Sterling and recounts his journey to entrepreneurship and shares critical advice for other builders who are in the game -- from establishing a strong company culture to the how of developing stronger insights.

Chapters:

00:00 Intro

01:45 Henry's path to Carta

06:21 Developing Insights: "There's A Lot of Stuff You Discover A Long The Way"

08:20 The Best Founders Fill A Need For Customers They Didn't Know They Had

12:48 Finding Product Market Fit at Carta

16:30 Fundraising Strategy: "The Pitch Matters, But Not As Much As Finding Someone Who Cares About The Problem"

19:03 How To Attract The Right Type of Employees To Your Startup

28:32 Establishing Strong Culture At Your Company

40:22 What are some "Henryisms"?

42:40 Advice to Current Founders

47:50 Tyler & Sterling's Takeaways

Connect with Henry:

Medium: https://henrysward.medium.com/

LI: https://www.linkedin.com/in/heward

X: https://twitter.com/henrysward

Henry Ward, CEO of Carta | How This Second Time Founder Built A $7.4 Billion Company | Episode 4

The IO Podcast: Investor + Operator