For this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us.

Meredith Hein is the Founder of Unicorn Content & Growth Marketing where she works with growth stage companies, she also went to Kellogg.

Here’s what we cover:

On writing books for her clients and what books accomplish;

Udi Ledergor (Gong) once said "marketing’s goal is to make sales easier” and that still makes me cringe. What is the goal of marketing, and why;

Content creation when you’re creating a new category - what’s your biggest advice;

AMA: Meredith asks me her burning question which I answer in this episode.

You can find Meredith on LinkedIn: www.linkedin.com/in/heinmeredith

Check out her website: www.growwithunicorn.com

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And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠

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210 - BONUS: The Goal Of Marketing Is To Make Sales Easier, But Also Way More

Building With Buyers: Startup Marketing and Growth Fueled By Customers