This podcast narrates the life and achievements of Sam Zemuri, a Russian immigrant who overcame adversity to become a successful entrepreneur in the banana trade. Driven by his determination and innovative thinking, he turned discarded overripe bananas into a profitable business, and later expanded into the trade of "yellows" and "greens." By acquiring land and controlling the entire supply chain, Zemuri vertically integrated his company and eventually took over United Fruit, revolutionizing the industry. His remarkable journey underlines the importance of recognizing opportunities, taking calculated risks, and building strategic partnerships to attain business success.