This podcast episode explores the journey of Shan Greggs, the founder of Simply Scents Candle Co., and her experience of starting and growing her candle business. The conversation highlights Shan's entrepreneurial spirit, resourcefulness, and passion for creating high-quality candles. It discusses the strategies she employed, such as personal engagement with customers and word-of-mouth marketing, to build a loyal customer base. The episode also emphasizes the importance of brand building, finding and pursuing one's passion, and adapting to changing business environments. Overall, it provides valuable insights and takeaways for aspiring entrepreneurs.
